Dennis Yu is the founder of BlitzMetrics and host of the CoachYu Show. He has spoken over 730 times in 17 countries, co-authored Facebook Nation, and has been featured in the Wall Street Journal, the New York Times, TechCrunch and CNN. He is known for the Dollar a Day strategy and the SEO Tree framework. His stated mission: create a million jobs.
That is the short version anyone can look up. What is more interesting is what is left of it day to day, when you work together for a week.
For me it came down to three things. First: craft before reach. It was never about how something looked, but whether it was finished. Second: personal branding is intent, not accident — you decide what you want to stand for, then build the proof. Third: publish. Do not optimise until it is perfect; ship it and improve afterwards.
His SEO Tree is the reason this website is built the way it is — branches, leaves and roots instead of a list of posts.